EMPANELMENT OF ADVERTISING AGENCIES

NTPC Limited, the largest power utility of India, intends to empanel professionally managed Advertising Agencies for its various jobs at the Corporate Centre, Regional Offices, Projects, Station etc. located all over India.

For detailed Advertisement, Bid Documents and Eligibility Criteria, please visit our websites at https://www.vendor.ntpc.co.in, www.ntpctender.com or www.ntpc.co.in on January 16, 2017 onwards. The interested agencies who are prima-facie qualified, can apply online by registering at https://www.vendor.ntpc.co.in,.

Online applications for empanelment of advertising agencies can be submitted till February 15, 2017 at https://www.vendor.ntpc.co.in.

1.Eligibility Criteria:

(i)Category A: Corporate Campaign, all display advertisement of Corporate Centre & all other units of NTPC, such as Chairman speech, UFR / AFR, various advertisements related to event, Goodwill, Recruitment, MOP etc, Digital Campaign, Spots, Films etc.

I.Agencies with annual average turnover above ₹ 40 crores during last three financial years ending March 2016;

II.Having full INS accreditation since preceding three years i. e, 2013-14, 2014-15 and 2015-16 without any interruption, valid as on the date of the advertisement;

III.Empanelment of minimum three years with PSU/ Public Limited Company/ Central/ State Govt. / Ministry / Autonomous Bodies/ Statutory Bodies as on date of advertisement; and

IV.

Agencies having offices in at least four States / UTs, out of which at least one in NCR

 

since preceding three years as on date of advertisement.

(ii)Category -B: NITs, Notices, Exhibition, Designing & printing work to be carried out by Corporate Centre.

I.Agencies with annual average turnover above ₹ 25 crores during last three financial years ending March 2016;

II.Having full INS accreditation since preceding three years i. e, 2013-14, 2014-15 and 2015-16 without any interruption, valid as on the date of the advertisement;

III.Empanelment of minimum three years with PSU/ Public Limited Company/ Central/ State Govt. / Ministry / Autonomous Bodies/ Statutory Bodies as on date of advertisement; and

V.Agencies having offices in at least four States / UTs, out of which at least one in NCR since preceding three years as on date of advertisement.

(iii)Category C: NITs, Notices, Exhibition, Designing & printing work to be carried out by other Units of NTPCs, i.e. regional headquarters, projects, stations etc.

I.Agencies with annual average turnover above ₹ 15 crores, for last three financial years ending March 2016;

II.Having full INS accreditation since preceding three years i.e, 2013-14, 2014-15 and 2015-16 without any interruption, valid as on the date of the advertisement;

III.Empanelment of minimum three years with PSU/ Public Limited Company/ Central/ State Govt. / Ministry / Autonomous Bodies/ Statutory Bodies as on date of advertisement; and

IV.

Agencies having offices in at least four States / UTs, out of which at least one in any

 

of the following cities i.e. NCR, Lucknow, Dehradun, Mumbai, Raipur, Patna,

 

Bhubaneswar, Hyderabad as on date of advertisement

The work relating to NITs, Notices shall be assigned to all agencies on rotation basis in Category B (by Corporate Centre) and Category C (by Projects, Stations, RHQs) and all other jobs shall be finalised on creative / financial bid basis as per job requirements.

The empanelment process will be a two part process consisting of Stage-I & II. For qualifying under stage-I, the agency is required to get minimum 25 out of 50 marks, otherwise, it will not be considered as qualified for Stage – II.

Approximately, the top 10, 20 & 30 agencies in Categories-A, B & C respectively in stage-I will be considered as qualified for stage-II evaluation as per recommendation of Stage I Committee. These agencies should also fulfill the above criteria of scoring a minimum of 25 marks out of 50 during stage-I evaluation. The agency short listed on the basis of stage-I will be called to submit the documents for stage-II.

The agencies have option to apply under more than one category as per the Eligibility Criteria. The agencies will be evaluated based on evaluation criteria as per for each category. In case the agency is applying for more than one category, they can do so, however separate EMD 0f ₹90,000/- will be required to be submitted for each category.

How to apply: Interested agency can apply by login in www.vendor.ntpc.co.in. Please go through the lists of documents required in support of fulfilling each criterion. Keep the scanned copy of documents ready in pdf format for uploading.

The important dates are as follows:

 

Bid cycle will be open for participation

:16.01.2017 to 15.02.2017

The DD for EMD with EFT form, cancelled cheque, copy of PAN card with covering letter to be sent to

Addl.General Manager (CC)

NTPC Ltd., NTPC Bhawan, SCOPE Complex, Core-7, 1st Floor, Lodi Road, New Delhi -110 003

Contd..3

DOCUMENTS REQUIRED IN SUPPOERT OF ELIGIBILITY CRITERIA FOR

EMPANELMENT OF ADVERTISING AGENCIES

Category A

S. N.

Eligibility Criteria

 

 

 

Documents required to be produced / submitted

01

Agencies with annual average

 

 

Photo copy of audited Balance Sheet (BS)with Profit & Loss A/c for

 

turnover above ₹40 crores, for last

 

FY 2013-14, 2014-15 & 2015-16 duly authenticated by CA who has

 

three financial years ending March

 

audited the account with stamped clearly having his membership

 

2016

 

 

 

 

 

 

 

number.

# While computing the annual turnover other income shall

 

 

 

 

 

 

 

 

 

not be considered.

 

02

Having full INS accreditation since

 

A self-certificate in the prescribed format (Annexure “2D”), for

 

preceding three years i. e, FY 2013-

 

preceding three years i e FY 2013-14, 2014-15 & 2015-16 and

 

14, 2014-15 & 2015-16 without

 

valid as on the date of the advertisement.

 

any interruption, valid as on the date

 

 

 

 

 

of the advertisement

 

 

 

 

 

 

03

Empanelment

of

minimum

three

 

Empanelment order having validity for last three years from the

 

years with PSU/ Public Limited

 

date of bid opening (with continuation certification from the issuing

 

Company/ Central/ State Govt. /

 

organisations)

 

 

Ministry

/

Autonomous

Bodies/

 

 

 

 

 

Statutory Bodies as on date of

 

 

 

 

 

advertisement;

 

 

 

 

 

 

 

 

04

Agencies having offices in at least

 

Any document to establish existence of the office. (one from

 

four States / UTs, out of which at

 

starting three months

& other from last three months for each FY).

 

least one in NCR since preceding

 

∑ Copy

of landline/ post paid mobile in the name of the agency; or

 

three years as on date of

 

∑ Copy of Registration under Shop & Establishment Act with

 

advertisement

 

 

 

 

 

renewal; or

 

 

 

 

 

 

 

 

 

 

∑ Copy of registration by Local authority with renewal etc or

 

 

 

 

 

 

 

 

 

∑ Lease agreements or any other proof

Category B

 

 

 

 

 

 

 

 

 

 

S. N.

Eligibility Criteria

 

 

 

Documents required to be produced / submitted

01

Agencies with annual average

 

 

Photo copy of audited Balance Sheet (BS)with Profit & Loss A/c

 

turnover above ₹25 crores, for last

 

for FY FY 2013-14, 2014-15 & 2015-16 duly authenticated by CA

 

three financial years ending March

 

who has audited the account with stamped clearly having his

 

2016

 

 

 

 

 

 

 

membership number.

# While computing the annual turnover

 

 

 

 

 

 

 

 

 

other income shall not be considered. .

02

Having full INS accreditation since

 

A self-certificate in the prescribed format (Annexure “2D”), for

 

preceding three years i. e, FY 2013-

 

preceding three years i e FY 2013-14, 2014-15 & 2015-16 and

 

14, 2014-15 & 2015-16 without

 

valid as on the date of the advertisement.

 

any interruption, valid as on the

 

 

 

 

 

date of the advertisement

 

 

 

 

 

 

03

Empanelment

of

minimum

three

 

Empanelment order having validity for last three years from the

 

years with PSU/ Public Limited

 

date of bid opening (with continuation certification from the

 

Company/ Central/ State Govt. /

 

issuing organisations)

 

Ministry

/

Autonomous

Bodies/

 

 

 

 

 

Statutory Bodies as on date of

 

 

 

 

 

advertisement;

 

 

 

 

 

 

 

 

04

Agencies having offices in at least

 

Any document to establish existence of the office. (one from

 

four States / UTs, out of which at

 

starting three months & other from last three months for each FY)

 

least one in NCR since preceding

 

∑ Copy

of landline/ post paid mobile in the name of the agency;

 

three years as on date of

 

or

 

 

 

advertisement

 

 

 

 

 

∑ Copy of Registration under Shop & Establishment Act with

 

 

 

 

 

 

 

 

 

renewal; or

 

 

 

 

 

 

 

 

 

 

∑ Copy of registration by Local authority with renewal etc or

 

 

 

 

 

 

 

 

 

∑ Lease agreements or any other proof

Contd..4

Category C

S. N.

Eligibility Criteria

Documents required to be produced / submitted

01

Agencies with annual average

Photo copy of audited Balance Sheet (BS)with Profit & Loss A/c

 

turnover above ₹15 crores, for last

for FY 2013-14, 2014-15 & 2015-16 duly authenticated by CA

 

three financial years ending March

who has audited the account with stamped clearly having his

 

2016.

membership number. # While computing the annual turnover

 

 

other income shall not be considered.

02

Having full INS accreditation since

A self-certificate in the prescribed format (Annexure “2D”), for

 

preceding three years i. e, FY 2013-

preceding three years i e FY 2013-14, 2014-15 & 2015-16 and

 

14, 2014-15 & 2015-16 without any

valid as on the date of the advertisement. .

 

interruption, valid as on the date of

 

 

the advertisement

 

03

Empanelment of minimum three

Empanelment order having validity for last three years from the

 

years with PSU/ Public Limited

date of bid opening (with continuation certification from the

 

Company/ Central/ State Govt. /

issuing organisations)

 

Ministry / Autonomous Bodies/

 

 

Statutory Bodies as on date of

 

 

advertisement;

 

4

Offices in at least four States/UTs,

Any document to establish existence of the office. (one from

 

out of which at least one in any of

starting three months & other from last three months for each FY)

 

following cities ie NCR, Lucknow,

∑ Copy of landline/ post paid mobile in the name of the agency;

 

Dehradun, Mumbai, Raipur, Patna,

or

 

Bhubaneswar , Hyderabad as on

∑ Copy of Registration under Shop & Establishment Act with

 

date of advertisement

renewal; or

 

 

∑ Copy of registration by Local authority with renewal etc or

 

 

∑ Lease agreements or any other proof

 

 

 

 

 

Contd..5

DOCUMENTS REQUIRED IN SUPPOERT OF CRITERIA FOR STAGE-I EVALUATION

Category A (Stage-I):

S N

Parameter

Documents Required (Copies to be submitted by the agency)

1

Average Annual Turnover for

Photo copy of audited Balance Sheet (BS)with Profit & Loss A/c for FY

 

last three financial years

FY 2013-14, 2014-15 & 2015-16 duly authenticated by CA who has

 

ending March 2016

audited the account with stamped clearly having his membership number.

 

 

(While computing the annual turnover other income shall not be

 

 

considered.)

2

Print Campaigns

Any documentary proof for each advt of Campaign:

 

( A series of linked ads.

∑ Tear sheets of publications in which the advts appeared with by-line

 

minimum 2 with a single idea

∑ Copies of release order & execution certificates from the issuing

 

or theme)

organisation

 

 

∑ Any other documentary proof

 

 

 

3

Financial Advertisements

Any documentary proof for the advertisement:

 

 

∑ Tear sheets of publications in which advertisements such as Financial

 

 

Results, Advertising. for IPO/FPO, FD, and Chairman Speech etc with

 

 

by-line of the agency;

 

 

∑ Release order & execution certificates from the organisation

 

 

∑ Any other documentary proof

4

VIP Event based Advt

Any documentary proof for the advertisement:

 

(Inauguration/commissioning/

- Tear sheets of publications in which advertisements such as

 

dedication of projects)

inauguration, foundation laying ceremony etc having by-line of the

 

 

agency appeared;

 

 

- Release order & execution certificates from the organisation

 

 

- Any other documentary proof

5

Production of TV spot / film/

Copies/ link TV Spot/film/Jingles:

 

jingles

∑ having by-line of the agency; or

 

 

∑ copies of release order with completion Certificates from client; or

 

 

∑ or any other documentary proof

6

Digital Advertising/

∑ Copies/link for the digital advertising with by-line, or

 

Web site/Social media

∑ designing & hosting website with credit line or

 

management

∑ Purchase orders with completion certificates from the organisations,

7

Manpower in NCR as on date of

Copy of any of following documentary proof to establish

 

advertisement

∑ Copy of challan of PF contribution deposit of employees. or

 

 

∑ Copy of pay roll for each office duly certified by its CEO or

 

 

∑ An affidavit on non-judicial stamp paper cover of appropriate value

 

 

duly notarised by a notary public mentioning details of manpower

 

 

engaged by the agency on regular basis

8

Offices at regional headquarters

Copy of any documentary proof to establish bonafides of the office (one

 

of NTPC i.e. NCR, Lucknow,

from starting three months & other from last three months for each FY) i.e.

 

Mumbai, Raipur, Dehradun,

∑ Landline/ mobile bill in the name of the agency as official proof ; or

 

Patna, Bhubaneswar ,

∑ any proof for registration under Shop & Establishment Act, local

 

Hyderabad as on date of

authority with its renewal etc

 

advertisement,

∑ Lease agreements or any other proof

Category B (Stage-I):

S N

Parameter

Documents Required (Copies to be submitted by the agency)

1

Average Annual Turnover

Copy of audited Balance Sheet (BS)with Profit & Loss A/c for FY 2013-

 

for last three financial years

14, 2014-15 & 2015-16 duly authenticated by CA who has audited the

 

ending March 2016

account with stamped clearly having his membership number. (While

 

 

computing the annual turnover other income shall not be considered.

2

Designing of House Journal

Copies of publications:

 

 

-

having by-line of the agency; or

 

 

-

copies of purchase orders with completion certificates from client; or

 

 

- any other documentary proof

3

Designing of Coffee table

Copies of publications:

 

book/ Brochure (minimum 8

-

having by-line of the agency; or

 

pages)

-

copies of purchase orders &completion certificates from the client; or

 

 

-

any other documentary proof

4

Designing of Annual Reports

Copy of annual report having by-line of the agency, or

 

 

-

Copies of purchase orders with execution certificates from the

 

 

 

organisation

 

 

 

 

5

Designing and Installation of

-

Photo of exhibition/ tableau with Purchase orders and its execution

 

Exhibitions / Tableau / Fairs

 

certificate from client ;

 

 

-

any other documentary proof:

6

Manpower in NCR as on

Copy of any of following documentary proof to establish

 

date of advertisement

∑ Copy of challan of PF contribution deposit of employees. or

 

 

∑ Copy of pay roll for each office duly certified by its CEO or

 

 

∑

An affidavit on non-judicial stamp paper cover of appropriate value

 

 

 

duly notarised by a notary public mentioning details of manpower

 

 

 

engaged by the agency on regular basis

7

Offices at regional

Copy of any documentary proof to establish bonafides of the office (one

 

headquarters of NTPC i.e.

from starting three months & other from last three months for each FY) i.e.

 

NCR, Lucknow, Dehradun,

∑ Landline/ mobile bill in the name of the agency as official proof ; or

 

Mumbai, Raipur, Patna,

∑

any proof for registration under Shop & Establishment Act, local

 

Bhubaneswar , Hyderabad as

 

authority with its renewal etc

 

on date of advertisement.

∑ Lease agreements or any other proof

Category C (Stage-I):

S N

Parameter

Documents Required (Copies to be submitted by the agency)

1

Average Annual Turnover

∑ Photo copy of audited Balance Sheet (BS)with Profit & Loss A/c for FY

 

for last three financial years

 

2013-14, 2014-15 & 2015-16 duly authenticated by CA who has audited

 

ending March 2016

 

the account with stamped clearly having his membership number.

 

 

 

(While computing the annual turnover other income shall not be

 

 

 

considered.)

2

Designing of House Journal

Copies of publications:

 

 

∑

having by-line of the agency;

 

 

∑

copies of purchase orders/Completion Certificates from the organisation;

 

 

∑

or any other documentary proof

3

Designing of Brochure/ other

∑

Copies of publications:

 

publications (minimum 8

∑

having by-line of the agency;

 

pages)

∑

copies of purchase orders/Completion Certificates from the

 

 

 

organisation;

 

 

∑

or any other documentary proof

4

Designing and installation of

-

Photo of exhibition/ tableau with Purchase orders and its execution

 

Exhibitions / Tableau /

∑

certificate from client ;

 

Fairs)

any other documentary proof:

 

 

 

5

Manpower in offices at

Copy of any of following documentary proof to establish

 

sl.nos. 6 as on date of

∑ Copy of challan of PF contribution deposit of employees. or

 

advertising.

∑ Copy of pay roll for each office duly certified by its CEO or

 

 

∑

An affidavit on non-judicial stamp paper cover of appropriate value

 

 

 

duly notarised by a notary public mentioning details of manpower

 

 

 

engaged by the agency on regular basis

6

Offices at regional

Copy of any documentary proof to establish bonafides of the office (one

 

headquarters of NTPC i.e.

from starting three months & other from last three months for each FY) i.e.

 

NCR Lucknow, Dehradun,

∑ Landline/ mobile bill in the name of the agency as official proof ; or

 

Mumbai, Raipur, Patna,

∑

any proof for registration under Shop & Establishment Act, local

 

Bhubaneswar, Hyderabad as

 

authority with its renewal etc

 

on date of advertisement,

∑ Lease agreements or any other proof

-End-